MINNEAPOLIS - (BUSINESS WIRE) - While 89% of new mothers start using their Swaddlers layer first, before today, they will find a different layer once their child has grown beyond the size 3. That changed today as Pampers Swaddlers announced the launch in sizes 4 and 5 in Target stores across the country.
"Pampers Swaddlers were the number one choice of hospitals * for years, and we are delighted to launch these extra dimensions," said Greg Barntsen, marketing director of Procter & Gamble. "We listened to parents who said that if they wanted to keep their toddlers in Swaddlers and we are pleased to offer this option now. "
According to Audrey McClelland, mother of four children under eight (with one more on the way) and founder of MomGeneration.com, moms are looking for ways to keep things simple and avoid unnecessary interruptions to routines established.
"Swaddlers is a layer I have always loved, and I am so excited that it is now available in larger sizes to the target," said Audrey. "Now parents can keep their young in Swaddlers throughout the entire their wear layer years. "
